This is the Moment

Planned Parenthood of Greater New York
'This is the Moment' header.

This was Planned Parenthood of Greater New York’s Fall 2020 mailing to Mid-Level and Major Donors. 

At the time of this campaign, we did not know who the president was going to be in 2021. But the next president wasn’t what felt most urgent. Access to care had already been shaken by 4 years of a Trump presidency and a global pandemic. 

Planned Parenthood of Greater New York wanted to emphasize the urgency to maintain their presence as a provider of equitable care in the current moment—one of uncertainty, instability, and unemployment.

Print Materials

The mail package included a brochure, letter, outside envelope, reply slip, and business reply envelope (not pictured).
Brochure
Letter, outside envelope, and reply slip
Role
Designer
YEar
2020
Client
Planned Parenthood of Greater New York
Agency of Record
Sanky Communications
Team
Regina Ryan, Creative Director; Claire Thomas, Copywriter.