The Nation Fund

The Nation Magazine
'The Nation Fund' header.

The Nation Fund for Independent Journalism is a non-profit affiliated with The Nation Magazine. The Nation needed an independent brand identity and website for The Nation Fund that was distinct from The Nation Magazine while still being recognizably related and true to its roots.

This project won the 2021 WebAward for Outstanding Achievement in Web Development.

The Brand

To create consistency between the two brands I kept The Nation’s red and yellow. From there I had the freedom to design other brand elements in a way that emphasized what was different and special about The Nation Fund. Because one of The Nation Fund’s major focuses is supporting early-career journalists in their development, the brand incorporates the use of handwritten red text and marks, like an editor is marking up the site. The rest of the branding is clean and straightforward, so those sparse handwritten elements stand out in a way that isn’t busy or distracting.
'The Nation Fund' logo variations
Logo and variations
'The Nation Fund' style tile.
Style Tile

Website

With the brand developed, we moved on to designing a website for The Nation Fund. The Nation wanted something with lots of room to grow as their programs changed. We designed and developed a custom WordPress template with a handful of site elements and page types that could suit their evolving needs.
'The Nation Fund' homepage device mockup.
Homepage
'The Nation Fund' news page device mockup.
News page and article
Role
Designer
YEar
2020
Client
The Nation
Agency of Record
Sanky Communications
Team
Regina Ryan, Creative Director; Karl Smudski, Design Director; Piotr Major, Technology Director; Clay Baucom, Assistant Technology Director