Gifts for Life

Episcopal Relief and Development
'Gifts for Life' header.

Episcopal Relief & Development was outgrowing their single-page Gifts for Life website and we were tasked with expanding it into a larger, multi-page microsite. Some of the biggest client needs addressed by the multi-page site included a greater emphasis on e-cards, parish and impact stories, and better SEO. Alongside the site launch were a mail package that included a physical catalog, and an email announcing the new site.

This project won the 2022 Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising.

The Website

The previous Gifts for Life website was just a gift catalog. In expanding the site we added impact stories—to give donors confidence in the impact of their gift. We also added pages for parish stories and giving tips—to inspire individuals and congregations to come together to give. Every page pushes users towards giving, but with more context to encourage their gift.

'Gifts for Life' homepage device mockup.
Homepage
'Gifts for Life' gifts catalog page device mockup.
Gift catalog
'Gifts for Life' impact page device mockup.
Impact page

The Email

We sent this email to churches to let them know they should've received their Gifts for Life print catalog. The email featured some of the giving tips also featured on the new site.

The Print Catalog

The theme for 2021–2022's Gifts for Life catalog was 'transformation.' The print catalog's images and copy were refreshed to suit the new theme. The print catalog did not receive major design changes like the online catalog did, but QR codes were added to push users online.

'Gifts for Life' print catalog front and back covers.
Front and back cover
'Gifts for Life' print catalog interior spread featuring table of contents.
Table of contents
'Gifts for Life' print catalog interior spread featuring gifts for children.
Gifts for children spread
'Gifts for Life' print catalog final spread featuring gift packages and stories from congregant donors.
Final spread
Role
Designer
YEar
2021
Client
Episcopal Relief & Development
Agency of Record
Sanky Communications
Team
Collaborators: Regina Ryan, Creative Director; Kate Greenhouse, Copywriter; Pete Wood, Developer; Kiesha Jenkins-Duffy, Associate Account Executive; Anna Umansky, Senior Integrated Account Executive