First Responders

WildCare
'First Responders' header.

This was an integrated campaign promoting WildCare’s “First Responders” sustainers program. Because this campaign dropped in the spring, there was an emphasis on ensuring WildCare would be prepared for baby season. 
This campaign took a playful approach, quizzing prospective donors—with a social post and DM insert—on their knowledge of baby opossums.

Print Materials

The mail package included a buckslip insert, letter, outside envelope, reply slip (not pictured), and reply envelope (not pictured).
'First Responders' insert mockup.
Buckslip Insert
'First Responders' letter and OSE mockup.
Letter and outside envelope
Role
Designer
YEar
2021
Client
WildCare
Agency of Record
Sanky Communications
Team
Regina Ryan, Creative Director; Claire Thomas, Copy Director; Jill Schtulman, Copywriter